Our Story | Elf For Christmas


An Elf for Christmas started when mum of two, Sarah, was looking for a magical family tradition that could grow with her children over the years. 

Searching for something with creativity, imagination, magic, style, a quality design & suitable for girls & boys of all ages, Sarah couldn't find exactly what she was looking for. So, decided to set about making it herself.

Many cups of coffee, (bars of chocolate), drawings, ideas & sleepless nights later "Elf for Christmas" was born. Our award-winning Elves are totally unique to us, they have been carefully & lovingly designed to get every detail just right.

With endearing charm, a friendly face, festive outfits, long legs & mischievously long arms, our Christmas Elves are perfectly designed to be able to get up to mischief (the arms are long enough to reach around things & the hands velcro together!) Elf is a cutie, with rosy cheeks & dinky hats, we know Elf will be loved.

Where the magic really happens, is in the Christmas Elf Magical Reward Kit - a unique & magical package to promote good behaviour & help you bring the magic of the Christmas Elf to life. Our graphic designers are self-confessed big kids, with a Christmas addiction & it shows!

Big Little Toys, our trading company, was established in 2015. Our mission is to delight children, inspire moments of magic, create memories, encourage kindness & promote good behaviour, all while forming traditions families can share together.

Working from our hometown of Durham we look forward to bringing magic to the homes of families all over the country.

Imagination, fun & adventure.

Sarah & The Elves x